Uniqlo later officially denied this, although the publicity that the video brought the brand was certainly very welcome.
Other brands, in particular H&M and Zara made efforts to jump on the bandwagon with witty posts.
For those who haven't used it, on Tinder you fill out a simple profile and post a few photos of yourself.
Tantan now looks to be fast becoming the new king of causal hook-up in China.
Tantan is a shameless rip off of Tinder’s swipe left, swipe right interface.
July 14th 2015 was the day that a now infamous video of a couple having sex in a Uniqlo dressing cubical went viral across We Chat and Weibo.
The video was quickly deleted by both platforms, but fear not, it was available for purchase on Taobao shortly after.